For example, if the keyword were “SEO tool” then “best SEO tool” or “my favorite SEO tool” would both be phrase-match anchors. Let’s see how these stack up.Anchor text is considered "an exact match" if it includes a keyword that mirrors the page being linked to. For example, “running a marathon” links to a page about marathon tr

Hidden links: It’s the link text that is visible only to search engines. It’s considered a manipulative practice – your site may be penalized for hidden links. Unfortunately, high-authority websites aren't always high in traffic. However, traffic is always something to consider because the more traffic a website gets, the more likely it is t